The sea seems infinite, but it’s not.

Preserving the ocean and its biodiversity is much more than a challenge. It's a quest.

That is why the Jerónimo Martins Group is committed to make a difference in a sustainable manner, by seeking to protect the oceans in every way possible.

To do so, the company has defined a set of special principles followed to the letter:

fish in the ocean
  1. Sustainable Fishing

    In order to preserve biodiversity, the Group avoids any promotional action involving either “vulnerable” or “endangered” species, except if its origin can be traced to sustainable stocks management.

salmon, asparagus and lemon dish
  1. Aquaculture is a go

    So as to reduce the pressure from waning populations in the wild, those species with high demand, like salmon, sea bream and bass, are mainly sourced from aquaculture.

norwegian fishing boat
  1. Fish is not the same everywhere

    All the codfish – Portugal’s most-loved fish staple – sold at Pingo Doce and Recheio stores is sourced from Norway and Iceland, since both countries are acknowledged for best practices in sustainable management of their fish stocks.

dolphins swimming
  1. Happy Dolfins

    The whole range of Pingo Doce’s private brand of canned tuna bears the Dolphin Safe certification, which assures the usage of fishing methods that avoid the accidental capture of dolphins.

paper cotton swabs save more than 25 tonnes of plastic per year
  1. Environment-friendly products

    The Group’s banners are constantly striving to develop more environment-friendly products. A good example of that are the Pingo Doce paper cotton swabs, which will save more than 25 tonnes of plastic per year.

several materials packaging
  1. Sustainable future of packaging

    Up to 2022, all Private Brand product packaging will comply with rigorous development standards to ensure lower environmental impact.

reusable paper bags
  1. Bags are meant to be reused

    In order to minimise plastic waste in the oceans, the Group’s banners provide reusable alternatives to plastic carriers, such as hemp or paper bags. And now, all our plastic bags are manufactured using 80% recycled materials.