The sea seems infinite, but it’s not.Preserving the ocean and its biodiversity is much more than a challenge. It's a quest.
That is why the Jerónimo Martins Group is committed to make a difference in a sustainable manner, by seeking to protect the oceans in every way possible.
To do so, the company has defined a set of special principles followed to the letter:
In order to preserve biodiversity, the Group avoids any promotional action involving either “vulnerable” or “endangered” species, except if its origin can be traced to sustainable stocks management.
Aquaculture is a go
So as to reduce the pressure from waning populations in the wild, those species with high demand, like salmon, sea bream and bass, are mainly sourced from aquaculture.
Fish is not the same everywhere
All the codfish – Portugal’s most-loved fish staple – sold at Pingo Doce and Recheio stores is sourced from Norway and Iceland, since both countries are acknowledged for best practices in sustainable management of their fish stocks.
The whole range of Pingo Doce’s private brand of canned tuna bears the Dolphin Safe certification, which assures the usage of fishing methods that avoid the accidental capture of dolphins.
The Group’s banners are constantly striving to develop more environment-friendly products. A good example of that are the Pingo Doce paper cotton swabs, which will save more than 25 tonnes of plastic per year.
Sustainable future of packaging
Up to 2022, all Private Brand product packaging will comply with rigorous development standards to ensure lower environmental impact.
Bags are meant to be reused
In order to minimise plastic waste in the oceans, the Group’s banners provide reusable alternatives to plastic carriers, such as hemp or paper bags. And now, all our plastic bags are manufactured using 80% recycled materials.