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Behind The Story

Behind The Story

There’s always at least one hidden story behind every story. ­In Be The Story we go beyond what is in sight and we show the backstage­.

Community

Incluir Centre: inclusion and opportunities for all

Incluir Centre is a Jerónimo Martins Group initiative that prepares people with disabilities for the labour market. Learn more.

Incluir Centre

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Ecodesign in packaging
Environment

Ecodesign : do you know what it means?

Get to know the backstage of packaging production and find out how ecodesign can save tonnes of plastic, glass or cardboard every year.

CASA: solidarity all year round
Community

CASA: solidarity all year round

CASA is a Portuguese organisation that for almost 20 years has been helping displaced people and families in need. Know this project.

Deforestation Rain Forest
Environment

Deforestation and pandemics: what’s the connection?

Several scientists and organisations have been warning about the negative role deforestation plays when it comes to new pandemics. Find out more.

Pellets - spheres of recycled plastic
Plastic

Plastic recycling: what happens after the bin?

What happens to that bottle of water after the recycling bin? Get to know the hidden story of plastic recycling.

Several types of chocolate and cocoa
Community

The truth about Cocoa Farming

Did you know that 90% of the world’s cocoa is grown on small family farms who earn their living from growing and selling cocoa beans?

fruit stand
Community

Think Global, Buy Local

Can we bring together quality food and local production? If you are a wise consumer, you know that retailers can perform a key role. You can help as well.

Solar panels at Jerónimo Martins
Environment

Green and clean: Renewable energy at Jerónimo Martins

Solar Panels: a simple absorbing mechanism that has become one of the “revolutionaries” in the war against coal, oil or gas energy sources.

fish in the ocean
Environment

To love the sea is a duty

To reduce plastic waste in the oceans, the Jerónimo Martins Group companies provide reusable alternatives and promote sustainable techniques for fishing.

Malinowy or rasperry tomato
Community

Malinowy: Pink like a raspberry, juicy like a tomato

The consumption of tomatoes is linked to improved skin health, and a lower risk of heart disease and cancer. And this variety is absolutely delicious.

Bela-luz thyme being harvested
Community

The route of the bela-luz thyme

Sun dried, organic and made in Portugal. Go behind the scenes and learn how the bela-luz thyme is produced by CERCICA.

Angus cattle
Environment

Animal welfare to the sound of Vivaldi

Showing respect for the animals that feed us is more than a necessity, it’s about doing what’s right to ensure sustainable production.

Jerónimo Martins' aquaculture project
Environment

Aquaculture on its way to feed the world!

Aquaculture is the answer to overfishing and that is why Jerónimo Martins decided to undertake 2 projects in Portugal for fish production.

Food preparation in Pingo Doce's central kitchen
Food waste

Looks like a Lab, smells like Grandma’s kitchen

From the Pingo Doce Central Kitchen come out home-cooked meals that fight food waste. The smell is the one that reminds you of your Grandma’s kitchen.

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